PITCHES GUIDE
Establishing a business is a stringent process, especially when it comes to financing a new business. From raising finances through an angel investor to searching for the right business partner, from market research to learning market strategy, from calculating investment requirements to outlining an appropriate legal business structure, every step is toilsome yet rewarding. Pitching your startup is an essential part of establishing your business.
The right pitch can streamline this process while helping you earn potential investors, including venture capitalists and angel investors. On the other hand, an ineffective pitch can make you lose potential investors, securing financing a tough aspect to deal with.
INSTRUCTIONS
Do’s
Please make sure to include the following in your pitch:
Prepare a Demo Video: Make a demo video of 3 to 5 minutes about your business startup idea and include a brief description of the important aspects of your startup pitch.
Be well- prepared: Prepare a detailed outline of your pitch and practice it. Make sure to include all essential elements in your pitch.
Strong startup idea: Your pitch must consist of a strong idea and financial projections backed by in-depth market research. Identify your target audience through demographics or other supporting data too.
Time management: Your pitch should have 10-15 slides, and should not take more than 20-25 minutes for presentation. It should be well-rehearsed to avoid losing any momentum.
Make your ask: Your startup pitch should clearly indicate the investment you require for your project, the mode of funding, whether you need financial funding from venture capitalists and investors, or a partnership model of business.
Unique aspects: Your pitch should highlight your business’ distinguishing features that differentiate you from your competitors. Clearly indicate the product risks (whether you have a competitive advantage over other businesses in the same industry).
Revenue: you have an adequately charted plan about generating revenue, backed by market figures.
Marketing idea: Mention your marketing strategies and plan to attract customers and your projected sales for an initial run of your business.
Mock-up your product: It’s essentially advantageous to present a demo, a prototype, or a sample of your product for the investors to evaluate better and assess the feasibility of your product.
Cover your traction: If you are seeking investments for your newly established business, cover your traction, too. Present the actual sales of your company and your marketing strategies for potential growth.
DONT’S
Please make sure that your pitch strictly follows the following instructions:
Your pitch must not exceed 15-20 slides. Limit your presentation to 20-25 minutes as well.
Do not use too many wordy slides; use interactive graphics, factual data, and charts to present your pitch.
Do not use acronyms or words that are too complex to comprehend.
Do not underestimate your competitors.
Do not project unrealistic outcomes or projections.
The pitch will be rejected if even one of the following features is missing: feasibility report, marketing strategies, the timeline for revenue generation.
SELECTION PROCEDURES
Submit your Investor Pitch by 10th of September 2020.
A team of eCommerce experts will review your Startup plan and access you within a week.